CCI is reportedly keeping a close watch on deep discounting by e-commerce players. CCI Chairman said, “Deep discounts could make some businesses unviable as it erodes the value of products and services in the mind of the consumers if done for extended periods…players who are listed on platforms such as those for online food delivery, hotel booking and retail..”. He also said for protecting public procurement CCI was working with the Government e-Marketplace (GeM) to create software to flag tenders where rigging of bids is suspected.

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