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Surfactants help in foaming and reducing surface tension in liquids such as detergents and soaps. And they should indeed be in the news - but for reasons other than the spat over tackling pollution of the Yamuna. Surfactants forming a key segment of hygiene and healthcare policies must sustain industry and its key inputs. The segment being price-sensitive, industry usually absorbs increased costs through changes in product composition, packaging or size.
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