E-commerce is resulting in a transformative impact on the Indian Economy, according to a landmark report released by the Pahle India Foundation (PIF), launched by Union Minister for Commerce & Industry, Piyush Goyal. According to Rajiv Kumar, Chairman of PIF and former Vice Chairman of Niti Aayog, “E-commerce has revolutionized India’s retail landscape. Our study provides a data-driven understanding of its impact on employment and consumer welfare, offering invaluable insights for policymakers and industry stakeholders”.

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