In today’s digital age, the information circulated by social media influencers has a strong influence over consumers. Any misinformation, based on inaccurate facts, unverified or pseudoscientific data can harm both sides.

This can influence lifestyle habits, amidst rising prevalence of health issues. It highlights the critical need for factual accuracy and accountability, as inaccurate information can either hamper consumers' health, or damage the hard-earned reputation of established brands.

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