In the rapidly evolving digital era, Over-the-Top (OTT) platforms have emerged as a transformative force in India’s media and entertainment landscape. As the world witnesses a paradigm shift in how content is created, curated, distributed, and consumed, the relevance of OTT platforms for Indian audiences cannot be overstated. Its unique importance came to the fore particularly during the pandemic. Even after it, audience got accustomed to it.

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